Furious Asda shoppers ‘appalled’ over Just Essentials range rule change

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Asda has left some of its customers “appalled” after a recent change in its policy for buying items from its budget food range.

Earlier in September, the supermarket giant slapped a limit on the amount of same products shoppers could buy from its new Just Essentials line.

The retailer was earlier praised for introducing the budget-friendly range by helping people with limited money to shop – but the new rule has caused upset, reports Manchester Evening News.

Shoppers can only buy a maximum of three of the same Just Essentials items per visit, although there is no limit to the overall number of products someone can buy from the range.

Signs have been placed around the supermarkets advising of the new rules, which read: “We love that you love Just Essentials and we’re working hard to keep up with demand.

“To help make sure customers can get what they need, we’re limiting purchases to three of each product per customer for a short time.”

The controversial signage was clocked by one shopper, who shared an image on Facebook.

Gemma Richardson wrote: “Just to let people know Asda have put limits on the amount of each product of the yellow labels you can buy.”

Elaine Taylor commented: “That’s all good to stop people stockpiling but when you have a family-of-seven and can only do a monthly shop, its very unhelpful and has now stopped me shopping at Asda because I cant get what we need!!”

Geraldine Waddell slammed: “I buy these in a weekly shop for my elderly mother-in-law with dementia as it’s easier for carers and her budget.

“Get your act together Asda and think of the elderly, vulnerable and those on a tight budget. I’m actually appalled with Asda for this but not surprised.”

While Alysha Fletcher pointed out: “Only issue this creates is when you have a large family, you cannot buy what you need.

“Means I would need to do two separate shops or take hubby shopping with me so he had one trolley and I had another as we are a family-of-five, with three teenage children.

“And we do monthly food shopping. And taking hubby shopping just creates more stress because he will chuck non listed stuff in and cost me a fortune lol which means I will have to do two lots of shopping over two days (it’s a bit of a trek in the car to do twice in one day).”

However, some people praised the initiative and pointed out that it means people won’t go completely without food due to selfish stockpiling.

Emily Morgan said: “I know it’s annoying but I think it will settle down once Asda have data on how much the need to keep up with demand.”

Mark Strong simply put: “Sensible” and Gemma Anderton wrote: “They have put the restriction on so its fair for everyone.

“It’s because of stock availability and nothing to do with anything else.”

An ASDA spokesperson told Manchester Evening News: “Just Essentials is proving really popular at the moment and we’re working hard to get the out of stock products back on the shelves as quickly as we can.

“To make sure as many customers as possible can buy these products we are temporarily limiting purchases to a maximum of three of each product.

“This will be for a short period and we will let you know as soon these limits are removed.

“We are sorry for any inconvenience this may cause.”